Most online business owners make a crucial mistake with their PLR that limits their mailing list growth – they use it in only the format it came in. For example, you bought a PLR report on how to stop procrastinating. You broke it up into blog posts, created content upgrades, and called it done.
But the truth is you can switch up your PLR content by using different formats like changing text to audio. This can make your content stretch even further.
Here’s how to use different formats to grow your list:
Turn a Report into Podcast Episodes
You’re probably using at least one PLR report or workbook as an opt-in gift. That’s great for a downloadable gift. But take your text and transform it into audio by creating podcast episodes.
This doesn’t mean you should have long podcast episodes where you read out the entire content. Instead, grab the main ideas from your PLR content and expand on them in audio. Add new insights and opinions. Brainstorm recommendations you forgot to include the first time around.
At the end of your podcast episode, let listeners know they can download the full report or workbook from your website. Then direct them to your opt-in page so they can sign up for your mailing list.
Learn how you can recycle your favorite #PLR pieces again and again with these three easy tips
Live Stream an eBook Chapter
If you have an eBook as an opt-in gift, break it down chapter by chapter. Turn each chapter into a live video using a social media platform like Facebook Live or YouTube.
Again, your goal is not to read the entire chapter to your viewers. You want to expand on the chapter by going deeper into it.
If some of the content has changed since you first uploaded it, then talk about that. For example, you might say, “In the eBook I mentioned a graphics website that’s no longer online, now I recommend ABC tool. It has a similar layout and I like that it’s simple to download the images I’ve created.”
When you’re winding down, make sure to mention that visitors can download your eBook in its entirety on your website. Provide a link to your opt-in page in the comments section so viewers can easily sign up for your awesome gift.
Related Posts:
Frequently Asked Questions about Private Label Rights Content
How to Create Quality Content Even If You Have Zero Time
How to Make Your PLR Content Unique: 3 Insanely Easy Ways!
Creating Content Upgrades with PLR
Taking It a Step Further (this post)
How to Use PLR Like An Expert – Straight From the Horse’s Mouth (coming soon!)
Create a Challenge from Your Course
If your opt-in gift is a course, consider turning it into a challenge. This works especially well if your challenge is short (think 7-10 days) and has plenty of action steps that your followers can follow through on.
Create a Facebook group and invite participants. Let them know that they have to sign up for your mailing list and download the course in order to follow along.
Then show up in the group each day of the challenge. You can do this by starting discussions, creating homework assignments, or using Facebook Live to motivate your challengers.
At the end of each day’s assignment, remind your attendees to sign up for your mailing list so they don’t miss new challenges. Have a special opt-in page for these participants since your challenge can lead to a lot of new traffic and new subscribers.
Don’t fall into the trap of only using your PLR in only one format. You can recycle your favorite PLR pieces again and again.
Send me the workbook!
Creating Content Upgrades with PLR
Many online business owners that use PLR, edit it and publish it on their blogs. They spend a few days[…]
How to Delight Your Audience and Still Be SEO Friendly
If you do not write engaging content, what could possibly happen, right? Blog posts, articles or any kind of content,[…]
Interview with Suzi of Start a Mom Blog
I’ve recently decided to start a new series where I interview bloggers and entrepreneurs who are doing amazing things with[…]
Revealed: How To Actually Complete A Goal (+ a Giveaway)
It’s that time of year – New Year’s Day. A chance for a new beginning and a time to set[…]
How This Blogger Made More Than $30K Flipping Blogs in 2017
Are you struggling to find a side hustle that actually works? Searching and searching for a legitimate online job with[…]
Why setting a short-term goal will help you grow as an entrepreneur
The new year is just around the corner. It’s all the buzz on the internet for online business owners to[…]
One Response
Thanks for the tips Chantel. I’ve been researching ways I can turn my PLR articles into other formats. Never consider a podcast yet. i thinking maybe hiring someone on Fiverr to do a voiceover for me could be a good idea. I’m looking to market on audio sites like Soundcloud and my accent is not too great for a USA audience. Thanks again.