The key to using the right keywords and keyword phrases is to know what your target audience is searing for. When you know this, you can design your content around what they’re searching for and what you are promoting simultaneously.
Define Your Target Market
Everything starts with knowing exactly who your audience is. If you already have an audience, you can look at your analytics to find out who they are. But, if you’re just getting started you may need to look to your competition to find out who their audience is so that you can start creating relevant content for them.
What Questions Do They Have?
When you find your audience note the questions they ask. The question itself is a keyword phrase or long-tail keyword that can be expanded or broken down to help you discover even more keywords and more information for your audience. Each question can become fodder for content whether it’s a product or a blog post, plus you can use that question as the start for more keyword research.
What Are Their Problems?
Knowing your audience well means knowing what their problems are. When you know their problems, you can come up with a list of keywords and keyword phrases based on those problems and finding solutions to those problems.
Use Predictive Search
Once you have a short list of keywords and keyword phrases you can plug them into Google Search, as you’re writing, notice the predictive text that starts appearing. Write down those phrases and keywords too and repeat the process.
As you gather more search terms you want to perform more keyword research. Using Google AdWords Keyword Tool, you can get more information about the keywords and keyword phrases that you want to learn more about. You can find out which keywords are worth it to use to attract your audience.
Join Groups Your Audience Loves
Another way to find out keywords that you can use in your content and products is to join groups that your audience takes part in. When you join groups that your audience participates in, it helps you to get to know the audience better. Pay attention to the questions they ask because they are the key to finding keywords and knowing which are important to use.
Keep Your Emails Open for Responses
Another way to find out secret information about your audience is to keep your email open for responses in much the same way you keep your blog posts open for comments. This information will be so important for you moving forward so that you know what your target market is searching for.
When you focus on what your audience is searching for and what they need you’ll automatically create content that the search engines find and send your audience to. The reason is that the search engine’s job is to send their users to relevant content. The relevancy of the content is totally dependent on what your audience wants and needs. When you put your focus there, you’ll find it a lot easier to create keyword rich SEO content that gets results.