On Page SEO includes anything you do on your website or blog that improves the ability for search engines to choose your site based on customer searches as one of the potential sites that your audience should look at for information.
Basic On-Page SEO
If you have a title for a page or a blog post it is tagged with the H1 header tag. This tag signifies that this is an important word that is a title and the title is usually a search term
Headings & Subheadings
Within any one blog post you may also have H2, H3, H4 and so on tags for other headings and subheadings. For epic or long form content you may have other H1 tags besides the title of the post too. The use of these tags can make a lot of difference to the search engines.
Optimize your URLs to include keywords and be short and pretty. The entire title doesn’t have to be the URL. Instead, the first three keywords that you use should comprise your URL for that page or post.
Images that have the right file names, the alt description information filled in, and so forth can also help tremendously with on-page SEO because naming the images right will make them show up in the search.
If your site doesn’t work on all types of browsers it’s not responsive. Don’t have separate sites, ensure that your site, emails, and everything you send to your audience works on any divide.
Remember to use keyword synonyms within your content too so that you don’t overuse one keyword. Even if you want a page to rank for a specific keyword, that’s in your title, headings, subheadings, and in the body text but you don’t want that one keyword phrase to comprise more than 2 percent of the overall content.