One of the easiest ways to grow your list is to leverage the list of others in your niche or market. Itonly makes sense, doesn’t it? If these readers are interested in topic and comfortable gettinginformation and offers via email, they should also be interested in your list or newsletter.
Leveraging other people’s lists is a two-step process. You need to find other list builders in yourniche and then you need to convince them to share your opt-in offer with their readers. As long asyou can make it a win-win proposition, it shouldn’t be that difficult to talk them into introducing youto their readers.
How To Find Other List Builders In Your Niche
Your first job is of course to find other marketers and list builders in your niche. Start with theresearch you did earlier in this challenge on places where your target market hangs out online.
Identify anyone on that list that’s actively building a list.
Do a search, talk to your readers and find a few people who are sharing content, building lists, andemailing their subscribers regularly. In other words, look for other email marketers in your niche, orrelated niches that share part of the same audience.
Sign up for their list, take a look at what they are doing, and get to know them. Then move on tostop two.
How To Convince Them To Mail For You
Once you have your list, it’s time to work on convincing those email marketers to mail for you. Youwant to make it a proposition that benefits both of you. Here are a few ideas.
1) Trade Solo Mailings or Newsletter Mentions
Find the list builders who are at a similar level or slightly above where you’re at today andapproach them about exchanging newsletter mentions or solo mailings. The idea is that youmail for them and they mail for you, both of you growing your audiences along the way.
2) Offer Them Quality Free Content
Another great option is to offer a fellow blogger and email marketer some quality content inexchange for a mention in their list. You can either write an article they can feature in theirnewsletter, with a byline, or write a blog post for them provided they mention you in one of their next mailings.
3) Pay Them
Paying other email marketers for a solo email or a newsletter ad is of course always anoption. You can search for people who offer this service, or approach any blogger and listbuilder with an offer.
4) Make Them Affiliates or JV Partners For Your Products
Instead of offering to pay them to promote you, why not make them affiliates and offer them a cut for any sale they refer. You build a list of paying customers and they will promote youfor an affiliate commission. Do your job well and they will gladly promote you on an ongoingbasis. List building alone is a great reason to create a product and set up an affiliate program.