About Rachel Allen
Rachel Allen is an experienced blogger, business owner and copywriter with an obsession for writing. On her website, she describes it this way:
“We have the all-consuming love of words, the carefully honed empathy to read you inside out, the obsession with the science of communication, the expertise that comes from channeling all of that into devastatingly incisive prose for nearly a decade.”
Her business, Bolt from the Blue Copywriting, is a “creative agency specializing in helping you get all that amazing stuff out of your head and onto the Internet in a way that’s true to your voice, all in beautifully incisive language that leaves your readers breathless and dying for more.”
Blog Name: Bolt from the Blue Copywriting
Blog niche: Copywriting, blogging, and branding
Blog Address: http://boltfromthebluecopywriting.com
I recently interviewed Rachel and asked her, “What is the one question you wish someone had asked you, but no one ever did? And what is the answer to that question?”
Keep reading to find out what she said and to learn more about Rachel.
Rachel, what’s the one question you wish someone would have asked you, but no one ever did? And what’s the answer to that question?
The one question I would have love to be asked is “Why do you think that?”
I wish someone had asked me that over and over and over again, about my assumptions, my beliefs about my business, and my beliefs about myself. I went through a period about seven years ago where I was questioning everything, and I ended up asking myself this question a lot, following it up with “And is there any data to support that?” The answers helped me so much as I was figuring out how and why I wanted to do the work I’m doing now.
What book have you read recently that you wish you would have (or could have) read twenty years ago?
Well, twenty years ago I would have been nine years old … and back then I think my most recent fave, Daniel Kahneman’s Thinking, Fast and Slow, would have been a bit beyond me ? But I do wish I had read it, along with Chip and Dan Heath’s Decisive and Robert Greene’s The 48 Laws of Power years ago.
What is the most meaningful project you have done and why?
It’s so hard to choose! I love what my business does for people, and I tend to connect really closely with my clients, so I end up caring about their businesses too. So instead of telling you about the most meaningful single project I’ve done, I’ll tell you about the most meaningful type of project I do, which is one to one consulting. I love getting in a room or on a call with someone and really digging deep into their messaging, their audience, and their content strategy, then figuring out ways to bring all that together and implement on it. Then of course you get to dig into the data afterwards and track trends, see what’s working and what’s not, and figure out why — it really feeds my data nerd soul.
As to why that’s the most meaningful work I do … it’s meaningful because it’s a chance to truly connect with someone in a way that you typically don’t in a business relationship, and it’s often the key to unlocking people’s voices, by which I mean working with people like this lets me help them take themselves, their voice, and their message off mute and finally get it out there in a way that serves their people and their business. That’s such a huge privilege for me, and I’m always so happy to see the results it gets for people.
If you could be invisible for a day, what would you do?
I would go to Mount Athos. It’s this autonomous region in Greece that operates under the auspices of the Eastern Orthodox church, and with a few exceptions, no women — or even female animals — have ever been allowed to go there. I’d want to see what it’s like, and since I’d be invisible, I wouldn’t upset the monks … or get caught and thrown out!
What is the unlikely or surprising interest that engages your curiosity?
I’m compulsively curious so there are lots of things that grab my interest. Some of the more unexpected ones are economics, neuroscience, and philosophy of language.
How long have you been blogging?
I’ve been writing blogs for other people for nine years, and I’ve been blogging for myself as well for about three years now.
Why did you start blogging? And is the reason that you blog today the same or different from when you started?
I started blogging to expand and support my business. I had been working as a freelancer kind of on the down low for a few years, and when I decided to transition into an actual business, I knew I wanted blogging to be a part of that. As for why I blog today … I still blog to support my business, but now I also have a particular methodology and set of beliefs about voice, narrative, and language that I talk about in my blogs. So what started out as largely a business asset has become that plus a platform.
If you could choose one other blogger to answer these same questions, who would it be?
I would love to see what Jess Manuszak at The Brazen Bible has to say.
I hope you enjoyed this interview with Rachel Allen of Bolt from the Blue Copywriting.