How can speaking the right language help with conversion?

Getting to know your audience enough that you can speak a common language with them, to them, and for them in your products and services as well as all your marketing messages will create a situation where your audience feels as if they know you. That will make them like you and trust you, which will make them that much more likely to join your groups, email lists, and buy from you.

  • Shows Your Expertise – When you speak to your audience in their way they will see you as more of an expert than if you use boring corporate type language. It might be tempting to use corporate unemotional language, but you want to connect to your audience in a way that will show them that you know who they are, what they need, what they desire, and that you can give it to them.  
  • Establishes Trust – When you speak at the same level as your audience using the terms they use for issues, problems, happiness, joy, and concern they will start to trust you more. Trust is an important factor in increasing conversions. Without trust, you can have the best product known to humans and they won’t buy it.
  • Helps You Develop Awesome Products & Services – The more you know about your audience the easier it is to develop products and services that resonate with them. Learning their language helps you to assess their situation and match the products and services with their issues. Then relate it to them in a way that they understand fully.
  • Enables You to Create Clear Offers – Once you have a handle on who your audience is, and you learn how they speak about their problems in a way they understand, the offers you’ve created will be a lot clearer to them and understandable and compelling.
  • Creates More Effective SEO – Of course, some of the matter points directly to the issue of search engine optimization. When your audience searches for solutions and answers they’re going to use their own words in the search. They’re not likely to use a corporate term or jargon, understanding how they speak is going to help you improve SEO, both on and off the page.
  • Helps You Design Better Sales Pages – When you know your audience’s language and the type of words that mean something to them your sales pages are going to be a lot more effective. You’ll be able to come up with just the right words to use to design a much more effective sales page that converts due to the language you’re using.
  • Ensures Your Blog Content Will Be Compelling – Knowing the words your audience uses to describe their problems will also help you make all your blogs more compelling. That’s because you’ll be able to speak directly to your audience in a way that they understand completely.

When you commit to using your audience’s language on your website, in blog posts, in forums, and in product development and creation you’ll experience more success with conversions than you ever thought possible. Words really do matter.