Traffic is essential to the health of your online business. You may have the best products or offer amazing services, but if no one knows about them, then it doesn’t really matter how awesome your stuff is.
Different Types of Traffic
In order to get the word out, you need traffic and a lot of it. You may be surprised to learn this but there are several different types of traffic.
The first type of traffic is known as organic traffic. This is traffic you get when someone searches for a keyword and clicks on your website. The traffic came to you simply because you had quality content that a search engine indexed.
The second type of web traffic is paid traffic. This is typically traffic from advertisements like Google AdWords or Yahoo’s Gemini. Paid traffic can be very effective but it can also be costly if you don’t carefully track your results and adjust your ads when necessary.
Direct traffic is traffic you receive when someone types in your URL or clicks on an old bookmark in their browser. When you see direct traffic, it typically means the user visited your site for a specific reason. For example, a visitor may have typed your URL in because they were looking for an old article written by you or wanted to double-check the stats you cited on your blog.
Referral traffic is the result of another website referring their visitor to you. If you were a guest blogger on someone else’s site, they probably added a link back to your site. So, the user who clicks through to your site will show up as ‘referral traffic’ in your analytics or stats program. Getting referral traffic can be beneficial, especially if the site owner who linked to you is reputable and trusted by their visitors. As a result, these new visitors will be more likely to trust you and make a purchase.
Social Media Traffic
Some web traffic is the result of social media. This is called social traffic. It happens when a follower or fan clicks over to your website after following you on Instagram or liking your Facebook page. One of the advantages of social traffic is that these users usually know and trust your brand already. That means they’re more engaged with your content and likely to sign up for your mailing list or buy your products.
Improving Your Current Traffic
Now that you understand how to get traffic to your website, it’s time to look at ways you can improve that traffic. Start by studying your stats. Are you getting the most traffic from referrals or socials? This can be a sign that all of your time spent networking is resulting in traffic growth. Pay attention to the types of traffic that drive visitor actions. For example, you may notice that over half your referral traffic is signing up for your mailing list. You might see that your organic visitors are the ones who share your site on social media while paid traffic is more likely to buy your products. Use this information about your traffic to grow your business. If you’re looking to grow your mailing list from five thousand leads to ten thousand, then you’d want to focus on your referral traffic since a large percentage of your visitors become subscribers.
Planning for More Traffic
It’s not enough to hope for more traffic. You need to create an action plan and follow through with it. Before you do that, you have to know what your goal is and how it will benefit your business. Here are a few goal ideas that you may way want to incorporate in your plan.
Create Content that Drives Traffic
With a concrete goal in mind, it’s easier to plan for new traffic. If your goal is to increase organic traffic, you may plan to publish more blog posts and make sure you’ve optimized your website. If your goal is to attract new leads, you’ll want to focus on creating opt-in offers that delight your subscribers and motivate them to take action.
But don’t just stick to text blog posts and stale short reports. Mix up the types of content that you offer. Instead of doing a text-only blog post series, create videos, too. You can host your videos on YouTube and in the description, link back to your website. You can also post images on social sites like Instagram and Pinterest. Then link to your website in the caption area. This can boost your social traffic and help even more people discover your amazing brand.
Another way to drive traffic to your site is to use search engine optimization (SEO). When you follow the best SEO practices, search engines like Google and Bing are more likely to promote your website in their search results. But don’t feel overwhelmed at the thought of making your website SEO friendly. You can do simple things to improve your search engine ranking. Some of these activities include making sure your website is mobile-friendly, personalizing your content, and optimizing your images and videos.
You’ll also want to create advertising content that drives users back to your website. For best results, you’ll need to use a mix of advertisements. Half of your advertising budget should go to ads that are purchased through search engines like Google or Bing.
The other half of your advertising money should go toward social ads. One of the advantages of social ads is that it makes it easy for you to retarget users. For example, a visitor to your website browses your products but leaves before making a purchase. He logs into Facebook the next day and spots an advertisement for your product. Now that he’s had some time to consider the purchase, he clicks through and buys the item. That’s why it’s important that you use social media advertising as part of your web traffic strategy.
Track Your Efforts
You can have the best strategies and create amazing action plans to generate more web traffic. However, if you don’t track your results, all of your hard work is meaningless because you don’t know what worked. Unless you know what worked, you can’t use the tactic to repeat future successes. You need to know what information visitors search for, what devices they use, and what sent them to your site. This is information you can only find by using a metrics program.
One way to track your visitors and their behavior on your site is Google Analytics. Using this site allows you to see where your traffic came from, what visitors clicked, and when they left your website. You can even generate monthly reports and export them. This will help you track the growth of your website and brand over the course of several months. You’ll also be able to see what content your site visitors are ignoring and what content they love. Then you can serve up more of what your customers want.
Experiment with different types of web traffic and chart your results. Focus on what your visitors want and how you can provide a great user experience. This information will help you get the traffic you need for successful online business.