Subject Lines - Overcoming Objections Email
- Thinking about buying [product name]? Read this first…
- For people who think [product name] [insert biggest objection, e.g., “doesn’t work”]…
- The surprising way [product name] [gets a good result]…
Email Template - Overcoming Objections
Hi [Name],
People everywhere are really excited about [Product Name]. The whole [type of niche] is buzzing about it. You’ve probably heard about it too on social media, blogs, and just about everywhere else.
It looks good. It looks like just what you need to [get a good result]. And yet you haven’t taken the plunge yet, even though so many other people have.
I’m betting it’s because you still have a few questions about [Product Name]. You’re in luck, because we have answers! Read on…
What makes [Product Name] different than other [competing products on the market]?
This is a really good question.
At first glance, [Product Name] may seem really similar to competing products on the market. But when you take a closer look, you’ll find [describe how the product is different and better than competing products on the market].
What does this mean for you? It means [describe in more detail how this benefit helps the user].
Does it really work?
In a word, yes.
You’ve probably heard some pretty big claims, and you’ve wondered if those claims are true. The answer is yes. Here’s proof:
[describe or link to some sort of irrefutable proof]
If you’re still not convinced after reviewing [that proof], then you’ll be pleased to know it’s GUARANTEED to work or you get your money back.
Download [Product Name] today, and you’ll get a full [length of time, e.g., “60 days”] to fully review this product and try it out.
If you’re unsatisfied for any reason, simply contact me within [the guarantee time period] for a full and prompt refund. No questions, no quibbles, no hoops to jump through.
What are others saying about [Product Name]?
If you’re one of the few folks who hasn’t heard the buzz, then you may be wondering what others are saying about [this product].
Take a look:
[Insert any endorsements or testimonials. Focus on showcasing your STRONGEST testimonials – typically, these are the ones that talk about results or otherwise provide proof that what you say is true. If you have strong testimonials or endorsements from well-known people in the niche, be sure to showcase those as well].
Why [does it cost so much or cost so little]?
When you first saw the price tag of [amount], you may have wondered why [it costs more or less] than similar products.
Here’ why: [give a reason why the product is priced the way it is – whether it’s high or low, you need to justify the price].
As you can see, it’s worth every penny (and then some). This is a great deal no matter how you slice it, and it’s guaranteed to [provide great results].
That’s why you’re going to want to order now at:
[link to sales page]
[sign off]
P.S. I can’t think of a better way to [get a good result], so order now:
[link to sales page]
