There are many different types of content that you will want to develop for your online and offline presence. General evergreen blog posts, multimedia content, individual page information, and FAQs are all part of the content you’ll want to create. But another type of content that is very important to create is epic content, also called cornerstone content. It helps get links to your website, help you find new readers, attracts subscribers, and improves search engine ranking. Plus, it endears your audience to you and your brand.