So, you want to grow your email list quickly, right? You may have heard that bundles are a good way to do this. With a bundle, several contributors get together and offer a product. Sometimes, the products offered are free, requiring that customers simply opt-in to your mailing list.
However, with some bundles, the products might be paid. Typically, the products are deeply discounted so customers are saving money. Since the customers will use your shopping cart to make the purchase, you’ll get their email address, causing your mailing list to grow.
Bundles are fun to participate in and once you know how to create a product, they can be profitable, too! The challenging part can be finding a bundle to participate in. Here are a few tips to help you do that…
If you’re already part of groups on Facebook or LinkedIn for bloggers or business owners in your niche, simply ask. There might be group members who know of upcoming bundles and will point you in the right direction.
Don’t be discouraged if someone posts about a bundle that’s already over. Keep a list of these bundles as many creators offer them regularly. That means they might be looking for a fresh round of contributors in just a few weeks or months.
Do Your Research
Before you get involved with a bundle, take some time to do a bit of research first. You want to make sure that the creator and the contributors are worthy of your audience. If it seems like there’s something fishy or if the contributors don’t honor their deals, then don’t sign up.
Just like in real life, you will be painted with the same brush as those you associate with. If you hang out with scammy marketers, your audience will think you’re the same way. They won’t trust you and you’ll need to spend extra time repairing your reputation.
Connect with Bundle Creators
Once you’ve found a few bundles that look legitimate, connect with the creators behind-the-scenes. Follow them on Twitter or Instagram. Subscribe to their mailing list and comment on their blog posts. Get a feel for who they are and the community they’re trying to create.
Engaging with them and their audience gives a creator a chance to get to know you. Many bundle creators carefully consider who they let contribute. That’s because they don’t want to be associated with a business owner who lacks integrity and puts together shoddy products.
But when you show up in their community and you bring value, you automatically set yourself apart from the crowd. Now you’re no longer a faceless contributor but a business owner who cares about serving your mutual audience.
Bundles are a wonderful way to grow your mailing list. But don’t just join up with the first one you see. Take your time to do your research and only participate in bundles that will benefit your community.
Insider Resource | List of Digital Bundles
Use my personal list of digital bundles linked below to jump start your research.
To help you with your research, I’ve compiled a list of past, current and future digital bundles with:
- Links to view the bundle websites or landing pages
- Links to sign up for affiliate programs (where available)
- Name of the company or individual hosting the bundle
I hope this list is helpful to you. If you’d like more resources like this, let me know in the comments.
If you host a digital bundle and would like to be added to the list, leave a comment as well.